Getting whitelisted allows people to liquidity mine your uToken.
For example, uPUNK-ETH liquidity providers can mine UNIC by staking their LP tokens into the farm.
In order to get whitelisted:
The collection creator must be present in at least one community AMA on Unicly's Telegram (held bi-weekly)
Get voted into the whitelist by UNIC token holders on snapshot: https://snapshot.org/#/uniclynft.eth
How to increase your chances:
Add sufficient liquidity for your uToken (we recommend at least 20-30% of the token supply)
Share your plans / token distribution transparently to the community through a Medium article
Set up socials (e.g. Twitter)
Do some marketing around the launch of the uToken
Most importantly, make sure you have some quality NFTs in your collection!